Engaging in the discussions throughout the lesson
Students will be given a product and must use the different market segments learned in class to identify the "ideal" customer for that particular product.
New: Market, mass market, target market, market segments "niche", geographical segmentation, demographic segmentation, generation, psychographics, psychographic segmentation, customer profile. Review: Marketing Mix (4 p's) -- Product, Price, Place, & Promotion, marketing
Bell Work: What is the last product you purchased and why? (Used to get students in the mind set of class and into marketing)
Anticipatory Set: Show pictures of two cars; one old and one new. Ask the student, "Which of these cars would you like to own?" then follow up with, "Which of these cars can you afford?" Explain that you are not in the market for this sports car and they are not trying to sell to you. But a used car dealership is trying to sell to you.
PowerPoint presentation going over the information needed to understand the objectives set. The class will be a lecture/discussion.
The guided practice will be looking at a Scuba shop in Florida and trying to figure out who the "ideal" customer would be. Students will try to fill in all the different segments to create the "ideal" customer.
Students will be given their own product to research and then create their own "ideal" customer and customer profile.
To end the lesson, students will log-on to Socrative Student and enter the class. Once in Socrative, students will then complete the EXIT TICKET that will cover information presented in the lesson. Student must have this complete before being able to clean up and leave the class.
